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Blue Note

by Chris Morrison

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Sometimes, a great story is short, sweet, and cuts like a knife. Phoenix, Arizona’s Chris Morrison’s tale of his ‘67 C10 is a prime example of this. We could ramble on, but we’ll step aside and let Chris’ cool story and Brian Goude’s killer photos do the talking.

“A little back story on my truck… My dad bought the truck brand new in 67 for $2,200. We had it the whole time. My parents got divorced in 1980. Back then, fathers didn’t get rights to children like they do now. My dad started a fathers’ rights group that got laws to legislation to help single fathers get more rights to custody. That’s why CUSTODY is my plate. He always told me that I would get the truck when I started to drive. Somewhere along the line, he changed his mind and the truck went up to our cabin in Strawberry and sat for 25 years. He would get notes on it all the time asking to sell. He never did. He always told me he wanted to restore at some point. I could never get him to do it. He was a Special Education teacher in Maryvale for 30+ years. I introduced him to Ed Bramel who built his own vehicles in his garage. My dad really liked Ed and told us to get him a quote. He told us he had $30,000 saved up for it. When Ed and I came up with a nice truck for him, it totaled around $60,000. We fudged the numbers and I was going to cover the rest and let him think he was getting everything for the 30. He was ecstatic. We went up to get truck and trailer it down on July 24th 2015. We started taking apart on the 26th. My dad was coming down that weekend to see it. He unfortunately passed of a heart attack on the 30th. When I told Ed, he was even more motivated to build the truck in my dads memory. I changed some things on the build from what my dad had. I had a glass piece with my dads ashes custom built into the console. So he’s always riding with me. 

On a side note – Ed didn’t charge me a dime for building the truck. He just had me pay for parts and when another person had to do work, paint, stereo, upholstery…Such a great guy.”

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Chris Morrison • ‘67 C10
  • GM Crate LS7 V8 427 CI
  • Kooks Headers, 1 7/8, Custom 3” Exhaust
  • 2017 GM 4l80E transmission
  • Lokar shifter
  • B&M transmission cooler
  • Custom driveshaft yoke and joints.
  • Ford 9” rear axle with Tru Trac locker, Johns Industries 3.73 Gears 
  • Chassis (style, brand/model, etc)
  • Rear four link and ART C-notch. All work
    by Ed Bramel of Peoria, AZ 
  • Baer 14” 6-piston front, 13” 6-piston rear brakes 
  • Corvette booster and master cylinder
  • Air Ride Technologies components with stainless hard lines, Accuair management
  • Foose Impala wheels 
  • Michelin Pilot Sport tires
  • Shaved all factory trim, removed seams in bed and custom-built inner bed panels, shaved firewall. Paint color is Subaru Sky blue. Paint by DNA Concepts of Phoenix AZ 
  • Reclining Corbeau seats in black leather by Dominicks Upholstery in Phoenix AZ 
  • Pioneer and JL Audio components
  • Billet industries billet steering wheel
  • Dakota Digital VHX gauges
  • Grille, bumpers are brushed nickle
  • GE Nightforce LED headlights
  • Engine cover made by Hubcap out of Phoenix, AZ 

“It takes a lot of time and its beneficial to have friends with vast knowledge that are willing to give you their time. Ed Bramel is a great friend. “

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